Master of Analytics (Business)

Gain an industry-recognised and highly sought-after qualification in data analytics. Acquire the practical skills that the Master of Analytics offers. Become a technology leader who innovates and propels businesses forward with data-driven insights.

The Master of Analytics (Business) is a rigorous qualification that is designed for those wishing to build skills in the rapidly expanding field of data analytics. It is one of the longest running analytics programmes in New Zealand and is now also taught internationally.

Massey University believes you need to understand the problems organisations face, so this analytics master’s has been grounded in real-world business contexts from the beginning. From problem identification, data acquisition, method selection, analysis and communicating your findings, Massey’s Master of Analytics focuses on what industry is demanding in data analytics graduates.

Apply your knowledge to business problems

When you graduate with a Masters in Analytics (Business) you will have gained highly sought-after skills that allow you understand a business problem and use machine learning and data mining to solve them. In this business specialisation, you can choose to apply your new-found knowledge and techniques to either marketing or finance.

Gain globally recognised certification

The Master of Analytics is sponsored by the world's leading business analytics software provider – SAS. That means you get the globally recognised SAS certification when you graduate. Lecturers can use SAS business insights and you will gain access to SAS’ global network of clients. This agreement was the first of its kind with a New Zealand university.

Real-world learning

In the last phase of study, you will complete an applied data science project, where you will address a real-world problem in collaboration with an organisation which opens further career and employment opportunities. We also give you training in communicating your findings in a compelling way to a business audience.