Dual Master Program in Marketing

The Dual Master Program in International Marketing in a Digital Environment / International Marketing & Sales Management gives a specialization in international marketing, digital marketing and sales management, combining academic rigor with practical application.

You will develop skills so that you can start developing your professional career in marketing in international companies.

Dual Master Program in International Marketing in a Digital Environment / International Marketing and Sales Management will enable students to acquire knowledge, skills and competences, focusing in particular on international and digital marketing, as follows:

* Develop strategic thinking behind the selection and entry of new markets.

* Take appropriate decisions according to changes in the external environment and market opportunities.

* Apply principles of international brand management.

* Create products specifically designed for international markets.

* Optimize quality and contents of web pages, social media, and online communities.

* Develop effective digital marketing strategies.

* Implement digital strategies and promotional campaigns through mobile devices and social media.

* Plan integrated omnichannel distribution strategies.

* Understand the selling process in B2B international contexts.

* Organize and coordinate international sales management teams.