Master the sustainable International Fashion Marketing

The business of fashion is in the process of a radical transformation. New leaders are needed who can thrive on the challenges of globalization, new technologies, and increasing (and justified!) demands the industry to make a more positive impact on the environment and society. The unique Master’s in International Fashion Marketing program at Glasgow Caledonian New York College (GCNYC) is for people who want to take a truly global, interdisciplinary, and cross-sectoral approach to transform the fashion industry from the inside out.

As a research-based master’s degree, which draws on 144 years of academic excellence at our parent university in Scotland – this program will train you to apply only the most relevant academic theories from a variety of disciplines to real-life challenges in fashion marketing and strategy.

You’ll work closely with a diverse cohort of fellow students and faculty with decades of experience to gain the global perspective, industry knowledge, and strategic leadership skills needed for a successful career in the quickly evolving fashion industry. With a focus on profitable sustainability, you’ll learn to see the business of fashion as an instrument of change – and a force for the common good.

We’ll guide you through an independent research project (which can be based on a real-life project at work) to help you develop creative approaches to strategic marketing that take people, planet, and profit into account. You’ll get a world-class education in a broad range of subjects, including logistics, communications, organizational ethics, consumer insights, and the use of digital innovations in marketing.

We offer full- and part-time options at our beautiful location in SoHo, where you’ll build connections to industry experts through a weekly lecture series and our Fair Fashion Center, an organization dedicated to proving the business case for sustainability in apparel and accessories. 

Graduate Prospects
This program attracts hard-working, smart individuals who are passionate about careers where they can help their future employers (or their own ventures) achieve financial success without compromising on their personal values. In fact, this program trains students to see profitable sustainability as a key opportunity for fashion brands to gain an edge in this competitive field – capitalizing on that insight to help set them apart from other marketers in the industry. 

The Master’s in International Fashion Marketing prepares you for a career in fashion in NYC and around the world, where you can create real change in your community and the industry at large.

Depending on their previous professional and academic experience – as well as their personal interests – graduates may be employed in areas such as marketing, market analysis, brand management, direct marketing, buying and merchandising, communications, media planning, and more.