International Management - Focus on Creative Management, Master of Arts

Our new programme aims to educate the next generation of managers - Business talents with global and creative mindsets who deal with different environments and unexpected changes. During the programme students are based in Berlin, Germany’s creative and cultural hub, and will be provided with a learning experience on two Berlin campuses – each with a different academic focus.

"International Management - Focus on Creative Management" links cutting-edge international management theories with with creative approaches. Students get to know advanced management knowledge including contract and risk management and know how to evaluate projects and drive innovation in companies. The curriculum includes modules on Digital Business Management, Marketing Management and Foreign Trade as well as Strategic Management, so Master's students are proficient in all business areas. 

The "Creative Management" focus equips students with expertise how the arts, music and film impact on management theories and practice. They learn about aesthetics in organisations, corporate sound and film making and they are able to apply arts-based methods such as storytelling or songwriting in a multitude of environments for organisational development. Business organisations are integrating creative processes in their approaches to strategic and day-to-day management and leadership. On a general level, with regard to the extensive changes taking place in society, the economy, and technology, 21st-century organisations need to engage in new, more spontaneous, and more innovative ways of managing.

While working on projects, students get to improve their observation and communication skills and are able to strengthen their negotiation, project management, intercultural and team-working skills. Equipped with a well-rounded management education that includes business and creative modules, they become experts who are able to work in a range of industries, professions and countries.