B.A (Hons) - Graphic Communication with a Foundation Year

This four-year degree course (incorporating a foundation year) has been specifically designed to allow you to undertake an additional year of study which will build stronger creative footings to ensure successful progression through their chosen degree program.

Working in a lively and energetic environment, you will be given the freedom to expand your knowledge of practical skills, creative exploration and conceptual development, underpinned by broad critical understanding, academic writing and emerging theoretical principles.

There will be a range of opportunities to work on collaborative and individual projects aimed to develop employability partnerships and to identify the role of developing practitioner. BA teaching staff from across both schools will work closely with you throughout the course to prepare you for progression.

After successful completion of the foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within Birmingham School of Art or the School of Visual Communication.

BA (Hons) Graphic Communication:

Our diverse and exciting BA (Hons) Graphic Communication degree course is a must for anyone passionate about graphic design and looking to pursue a career in the creative industries.

Thanks to established links with major advertising agencies, publishing houses and interactive design groups, the course is structured to provide you with industry-relevant skills in the fields of communication, branding, strategy, creative advertising and design, in still and moving images, both in print and online.

Lecturers are well placed to give commercially relevant guidance based on current trends and historical contexts. 

Collaboration with other disciplines is encouraged, developing new ideas and connections with subjects such as illustration, photography and film and animation.

What's covered in the course?

The Graphic Communication course expects you to stand out through your imaginative thinking, passion and commitment to new ideas and international perspectives. You will study a course that will enhance your design skills and challenge your creative thinking, helping you identify the latest directions in design and advertising communication on a world stage.

We attract independent learners who are creative, imaginative, playful, full of passion and totally aware of the power they possess to facilitate change, inform opinion and make their mark in industry.

In three years you will be engaged in all the practical and intellectual skills as practitioners in an ever-changing commercial environment. Many graduates have gone on to become leaders in their field of specialism and they often return to the University to share this knowledge.

You will immerse yourself in our vibrant creative community, based at our City Centre Campus, where you will find screen-printing, letterpress facilities, Adobe software training rooms and studio facilities to enhance your design work. You will also have the opportunity to study abroad for part of the course, or to go on trips to destinations such as New York, Berlin or Paris.

You will engage with live project briefs with companies and industry partners. These range from local to international and include such companies as the following - Moonpig, NHS, Studio Bonito, McCann Erickson, The Times, Chapter, One Black Bear, Cogent, Leo Burnett London, Beattie McGuinness Bungay, Fluid, Z3, Boxer, Momentum, CBSO, Ikon, Birmingham Hippodrome, John Taylor Hospice, Hello Creatives, DMA, and Saatchi & Saatchi.

Your tutors are enthusiastic about their specialisms, which fosters an invaluable knowledge transfer within the course. We have exceptional levels of external engagement, with visiting lectures given by nationally and internationally-recognised practitioners, as well as having numerous links with industry, workshops, seminars, masterclasses, careers advice, portfolio reviews, mentorships and placements.