Bachelor of Business with a major in Marketing
Welcome to a fast-paced, dynamic and exciting world. Whether you want to work in international business, digital marketing, social enterprise or as an entrepreneur, this degree provides the skills and knowledge needed to make a positive impact across a changing economy.
This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.
Marketing
In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.
Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.
You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.
Campus Information
USC Sunshine Coast
90 Sippy Downs Drive Sippy Downs Queensland 4556 Australia
USC Moreton Bay
1 Moreton Parade Petrie Queensland 4502 Australia
Intakes
- Feb
- July
- Oct
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years.
Admission Requirement / Eligibility Criteria
FOR INDIA
- All India Senior School Certificate – awarded by the Central Board of Secondary Education (CBSE) with a minimum grade average of 60% or better in the best 4 academic subjects in final year and and overall First Division results;
or - Council for Indian School Certificate Examination (CISCE) with a minimum grade average of 60% or better in the best 4 academic subjects in final year and overall First Division results;
or - State board exams, other than Punjab State Education Board (PSEB) and Haryana State Education Board (HSEB), with a minimum grade average of 65% average across the 4 best academic subjects in the final year and overall First Division results; or
- Punjab State Education Board (PSEB) and Haryana State Education Board (HSEB) exams, with a minimum grade average of 70% average across the 4 best academic subjects in the final year and overall First Division results; and
- All applicants must have at least 50% in the theory component (where applicable) of any subject.
FOR BANGLADESH
- Higher Secondary Certificate, Intermediate Certificate - Minimum GPA of 3.50 out of a 5.00 point scale.
FOR NEPAL
- Nepalese Higher Secondary Certificate (HSC) - Aggregate Division I and over 65% or GPA of 2.9 in final year, or
- Nepalese Proficiency Certificate or Intermediate Certificate (issued by a NOOSR recognised Nepalese University or the Council for Technical Education and Vocational Training (CTEVT)) - Division I (over 70%).
FOR BHUTAN
- Bhutan Higher Secondary Certificate - Minimum 80% in the best 4 academic subjects (excluding Languages).
FOR SRI LANKA
- Sri Lankan General Certificate of Education ('Advanced' Level) - Aggregate score of 3 over the best three academic A Level subjects where A=4, B=3, C=2, S=1
For More Information Please Connect to our PSA Counselor.
- Course Code: 028846A
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
80250 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: N/A
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