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B.A. (Hons) - Marketing (Consumer Psychology)

Want to learn more about marketing psychology in Birmingham? Our BA (Hons) Marketing (Consumer Psychology) course allows you to take a year-long industry placement.

Consumer psychology is shaping marketing like never before with more demand than ever to understand how consumers think and behave. This course combines the creativity of marketing and the science of psychology to help you capitalize on this growing discipline.

This degree allows you to gain the skills, knowledge, and understanding demanded by employers. Combining academic theory and practice-based learning, you will develop your creativity, professional skills, and strategic marketing knowledge. Taught by academics who also have outstanding industry experience, you will undertake interactive lectures and seminars that bring marketing principles to life.

Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Consumer Psychology as well as Marketing, helping you to fulfill your career aspirations. This flexibility coupled with innovative extra curriculum activities means you take control of your learning and your career.

Campus Information

City Centre Campus

Our state-of-the-art resources include a gallery, noise and vibration cells, video production laboratory, a robotic laboratory, a huge isolation booth with sonic sound quality big enough to record drum kits, fantastic recording facilities, and a blue screen studio for chromakey work for film and music.

Intakes

Application Processing Time in Days: 25

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

PSW Opportunity

2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Undergraduate courses

The majority of our programmes require the Indian Certificate of Secondary Education (Standard XII) - minimum average of 55% depending on exam board, however some courses may require a higher grade.

Faculty of Art, Design and Media:

Most undergraduate courses in the Art and Design schools require a good portfolio of artwork.
Requires the 12th Standard average of 60% overall. Some courses require Maths with a minimum of 65% from Standard 10 on the Central Board or the CICSE Board, otherwise student require 60% from Standard 12

Faculty of Business, Law and Social Sciences (BLSS):

Requires the 12th Standard average of 60% with a minimum of 60% in Maths. We also accept Maths at Standard 10 with 65% from Central Board and CICSE Board.

Faculty of Computing, Engineering and the Built Environment (CEBE):

Mathematics is required at the 10th Standard minimum of 65% from Central Board and CICSE Board.
BEng Telecommunication and Networks, Mathematics is required at 12th Standard minimum 65%
All engineering courses require the 12th Standard minimum of 65% with 65% in Maths, Physics and Chemistry

Birmingham City University

Birmingham , West Midlands ,United Kingdom