Graduate Certificate in Digital Marketing and Marketing Analytics

In this two year, graduate certificate program, students hone their marketing, communication and analytical skills, to build a brand, attract customers and communicate effectively in a digital marketing environment. At the same time, they gain training in workplace business practices, communications, and interpersonal dynamics. Combined, these help business graduates obtain employment that is commensurate with their interest in marketing, their business skills, and their qualifications.

The program enables students to become proficient in the practices and techniques used in modern marketing environments. Students learn how to combine traditional marketing and communication practices with digital marketing applications to ensure a successful marketing campaign or strategy.