Business Administration Diploma - Integrated Marketing Communications Major

Get ready to work in a fast-paced, creative industry that evolves quickly. You'll learn how to create and foster value to the marketplace with a forward-thinking attitude.

Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives. This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.
This is a two year (four term) diploma program. A full course load is five courses per term. Students may elect to take fewer courses each term; however it will take longer to complete the program.

Learning Options
The Business Administration diploma program consists of core business courses and major specific courses to develop industry specific skills. Core courses are available both in class and online. All major courses are available in class with only some courses available online.