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Algonquin College

Ottawa , southern Ontario ,Canada

Ontario College Graduate Certificate in Brand Management

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

Campus Information

Ottawa

A college campus should be designed around student needs. It should include the facilities — from public busing to affordable, healthy food services — that make student life efficient, worry-free, and productive. Students have varied interests and needs. That’s why the Ottawa campus of Algonquin accommodates a diverse range of requirements. A college campus should be setup to encourage discussion, with students enriching each other’s experience, providing friendship, support and offering a special way to learn.

Intakes

  • Jan
  • May
  • Sep
  • Aug

Application Processing Time in Days: 45

Application Process

Loa
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Graduates of the program may pursue opportunities as an assistant brand manager, brand manager, brand strategist, brand marketing manager, brand implementation manager, brand strategy manager, key account manager, and product and brand managers. Opportunities exist across regional, national and international markets.

PSW Opportunity

  • 3* year PSW opportunity Minimum 2 years of Study in Canada

Admission Requirement / Eligibility Criteria

Program Eligibility

  • Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent.
  • Applicants must have successfully completed at least one introductory marketing course from a recognized university or college.
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.

Bangladesh

Bachelor’s degree placed in the First or Second Division/Class and university transcripts.

English Proficiency requirements are as follows for consideration:

  •  A minimum TOEFL score of 88 (internet-based with no single test score below 21)
  •  Or an IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
  •  Or CAEL with an overall band score of 70

India

Bachelor’s degree with a cumulative GPA (CGPA) of 55% or higher and university transcripts, with 6 or fewer retakes for a 3-year bachelor, and 8 or fewer retakes for a 4+ year bachelor. There can be no more than 3 retakes for any one subject.

Diploma or Provisional Certificate for proof of graduation

English Proficiency requirements are as follows for consideration:

  • Academic IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)

Nepal

Degree or college diploma and transcripts (depending on the program of interest)

English Proficiency requirements are as follows for consideration:

  •  A minimum TOEFL score of 88 (internet-based with no single test score below 21)
  •  Or an IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
  •  Or CAEL with an overall band score of 70.

Sri Lanka

Bachelor’s degree and university transcripts.

English Proficiency requirements are as follows for consideration:

  •  A minimum TOEFL score of 88 (internet-based with no single test score below 21)
  •  Or an IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
  •  Or CAEL with an overall band score of 70