MSc. International Luxury Industries Marketing & Management

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry.  The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the amrketing approach and distribution.  The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector.  Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.