MSc 2 Brand Strategy and Luxury Innovation

This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play. The goal of this course is to introduce students to media planning and how to design as well as execute campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production, and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.