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Digital Marketing Certificate

Increasingly buyers are relying on digital media to get information and recommendations, as well as to purchase products and services. It is, therefore, important for companies (both large and small) to connect with existing and potential buyers in this digital environment. The growth of digital marketing is fueled by its ability to reach a wide audience, effectively and efficiently. Not surprisingly, the field of digital marketing has grown rapidly and the demand for qualified candidates continues to increase, as corroborated by these statistics.

According to statistica.com, US digital marketing spending will grow from $108 billion in 2018 to $201 billion in 2023 - an 85% increase; worldwide spending is expected to increase 83% from $283 billion in 2018 to $517 billion in 2023.
McKinley’ 2018 marketing hiring trends report suggests that digital marketing specialty is a buyer’s market with an unbalanced supply (19%) and demand (59%). McKinley’s 2019 marketing hiring trends report states that over 61% of hiring managers are planning on hire digital marketing employees.
From 2016 to 2019, the hiring needs in digital marketing specialty outpaced those of most other specialties. The demand for related specialties such as creative services, research and analytics, and relationship management is also growing rapidly.
The Bureau of Labor Statistics estimate in their September 1, 2020 report that marketing jobs will continue to grow 6% annually (faster than average) till 2029.
According to salary.com, the current median salary is $57,290 for entry-level digital marketing analyst and $102, 932 for digital marketing managers.
These statistics suggest that digital marketing skills could contribute towards rewarding career options for business and non-business graduates.

The digital marketing certificate is designed to provide opportunities for students by enhancing their fundamental knowledge of skills that are desired by the industry. Through live-client projects, simulations, and case studies, it provides hands-on and applied skills that enable students to transition smoothly to their professional careers. Students are also trained to obtain widely-recognized digital marketing certificates to boost their career prospects. The five certificates that are currently integrated in the program are:

Google Ads Display
Google Ads Search
Google Analytics for Beginners
Hootsuite Social Media Certification
Hootsuite Platform Certification
The program provides a competitive advantage to CSU students by positioning them favorably in the workplace. Students are trained in the principles and best practices of (a) internet marketing, (b) social media marketing, and (c) mobile marketing. None of the other Universities in the region include coverage of all the three essential areas of degital marketing in their certificate programs.

In summary, this certificate program is unique and is designed to differentiate our students in the workplace. This flexible and interactive program is also designed to fit in with the busy lifestyle of CSU students since the digital marketing courses can be completed online.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

The Office of Student Employment is dedicated to supporting student success through meaningful work experiences that enhance learning, build professional skills, and foster career readiness. We serve as the central resource for all on-campus and approved off-campus employment opportunities for enrolled students.

Our office connects students with part-time "At-Will" employment opportunities that promote personal and professional development, while also supporting the operational needs of the university. We work closely with campus departments, community partners, and federal work-study programs to ensure that students gain valuable experience in a supportive and inclusive environment.

Whether you're looking for your first campus job, exploring work-study eligibility, or navigating hiring and payroll processes, our team is here to guide you every step of the way. From job search resources and resume support to supervisor training and employment compliance, we are committed to making student employment a rewarding and enriching part of your college experience.

Some Benefits of a Career with Cleveland State University!

A beautiful urban campus setting in the heart of downtown Cleveland Ohio
Daily living our values to collaborate with community, serve students and unleash creativity
Comprehensive healthcare benefits
Comprehensive paid time off benefits
Tuition benefits for employees and dependents
Additional professional development opportunities
14% employer contribution to public pension plans (OPERS/STRS)
Focus on work-life-balance and wellbeing

PSW Opportunity

Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).

Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.

Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).

STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.

Contact our PSA counselor for more information

Admission Requirement / Eligibility Criteria

The following admission requirements apply to students who have not completed any college-level course work after completing secondary school.

Cumulative secondary school GPA equivalent to a 2.3 on the US grading scale for most programs. The College of Engineering requires a 3.0 and the College of Education and Human Services requires a 2.5.
Proof of English proficiency.
Students who have attended a US high school or secondary school in another country that follows the US high school curriculum must submit ACT or SAT scores. These students must submit a minimum total ACT score of 16, or a minimum old total SAT score of 770 (before March 1, 2016), or a minimum new total SAT score of 880 (after March 1, 2016). Students who are applying to the Honors College and student athletes must comply with NCAA eligibility requirements. The Honors College has higher requirements, please see the Honors College website for more information.
Official transcripts of academic work and completion certificates from each secondary school and university attended. PHOTOCOPIES ARE NOT ACCEPTABLE. If transcripts are not in English, please include an official/certified English translation of the original documents. Where to submit materials

Meet minimum test score requirements:

TOEFL iBT (Internet-Based): 78 and at least 17 in each section
TOEFL PBT (Paper-Based): 550
IELTS: 6.0 and at least 5.0 in each section
PTE (Pearsons Test of English): 50
iTEP: 3.8

For More Information Please Connect Our PSA Counselor.

Cleveland State University

Cleveland , Ohio ,United States