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Communication, B.A.

The Communication Department emphasizes theories and criticism of current issues in communication and digital media, along with essential professional communication knowledge, skills and research. As a graduate, you will be able to make an important positive and professional contribution in related professions (see below for career opportunities). We offer two suggested tracks, one in communication and media and one in strategic communication. Within these tracks, our faculty have unique expertise in areas such as Afrofuturism, social media, socio-cultural aspects of artificial intelligence, advertising, public relations, journalism and critical journalism studies, media production, informal learning, media effects, documentary filmmaking, contemporary rhetoric, persuasion in media and interpersonally, filmmaking, the cultural study of film, and more.

The communication major prepares you for a career in communication and media. You will become a highly media-literate critical thinker, a creative producer, and a responsible citizen in a fast-changing world. You will learn how to apply communication theories and practices to real-world scenarios, such as how social media influences public opinion, how advertising shapes consumer behavior, or how news and social media inform and influence democracy. You will learn to create effective messages for different audiences and contexts, such as writing for the Web and designing multimedia presentations. You can learn the skills and ethics of creating and editing video and podcasts. You will also develop much-sought-after research skills to help you investigate media and communication phenomena. Those skills include the ability to formulate research questions, to carry out research, to express original arguments, and to interpret evidence. Our program emphasizes social justice-oriented communication based on respect for all communities, particularly those historically marginalized and underrepresented.

Our undergraduate students complete 44 units in total for the major, including six 4-unit core courses (24 units) and five 4-unit electives (20 units). There are no concentrations in the Communication program. However you may wish to pursue two suggested areas of emphasis (tracks) by choosing your electives from the following categories. Students may also opt to choose courses from both of the suggested tracks.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Cal State East Bay offers a beautiful and inspiring setting for career exploration. With three spacious campuses nestled in the East Bay — one in Hayward with spectacular views of the San Francisco Bay, one in cosmopolitan downtown Oakland and the other in the scenic Concord foothills of Mt. Diablo — you are in the heart of the cultural, technological and educational center of California.

As a faculty, staff or administrator, you will enjoy challenging and meaningful career opportunities in a wide range of disciplines along with competitive compensation, excellent benefits and potential for advancement. You will also be a part of an award-winning institution. You can be sure that as a member of one of the nation’s most diverse universities, you will benefit from the vibrant academic and cultural community whose ideas are shaping the 21st century.

PSW Opportunity

Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).

Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.

Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).

STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.

Contact our PSA counselor for more information

Admission Requirement / Eligibility Criteria

All graduate and post-baccalaureate applicants, regardless of citizenship, whose native language is not English and whose preparatory education was principally in a language other than English must demonstrate competence in English. Those who do not possess a bachelor’s degree from a postsecondary institution where English is the principal language of instruction must receive a minimum score of 80 on the Internet-based or 550 on the paper-based Test of English as a Foreign Language (TOEFL). Some programs require a higher score. Several CSU campuses may use alternative methods for assessing fluency in English including Pearson Test of English Academic (PTE Academic), the International English Language Testing System (IELTS) and the International Test of English Proficiency (ITEP).

Cal State East Bay interprets “where English was the principal language of instruction” to mean that a school is located in a country where English is the native language (the daily medium of communication of the majority of residents is English), and that the students receive academic instruction in all subjects (except foreign language courses) at all levels of education in English. Therefore, letters or transcripts attesting to English as the principal medium of instruction from institutions in countries where English is not the official language, will not be accepted.

Countries currently meeting the above requirement are: Anguilla, Antigua and Barbuda, Australia, Bahamas, Barbados, Belize (formerly British Honduras), Bermuda, Botswana, Canada (except Newfoundland, Nova Scotia & Quebec), Cayman Islands, Commonwealth Caribbean, Dominica, England, Fiji, Gambia, Ghana, Grenada, Guyana (aka British Guiana), Ireland, Jamaica, Kiribati, Lesotho, Liberia, Micronesia, Montserrat, Namibia, New Zealand, Saint Helena, Saint Lucia (Caribbean Commonwealth), Scotland, Sierra Leone, South Africa, Trinidad & Tobago, United Kingdom, Virgin Islands (British), Wales, Zambia and Zimbabwe.

Applicants may fulfill the English language requirement by submitting:
An official transcript showing graduation with a bachelor’s degree from a U.S. college or university, or an international college or university in a country where English is the official language (as given in the list above.)

A TOEFL (Test of English as a Foreign Language) score of 550 (213 computer-based or 80 Internet-based) or above. A score of 92 (Internet-based) or above is required for applicants seeking a Master’s of Science degree in Economics).

An overall test score on the IELTS (International English Language Testing System) exam of 6.5 or above. A score of 7 or above is required for applicants seeking a Master’s of Science degree in Economics.

California State University, East Bay

Hayward , California ,United States