Bachelors of Science in Business Administration - Marketing

Marketing is one of business' most dynamic areas. It can have a huge impact on a
firm's success, and a Bachelor's degree from RIT Dubai will prepare you with the
skills you need to succeed in a broad range of different career paths.
You'll begin by gaining a solid understanding of the business activities that fall
under the marketing umbrella - from advertising to internet marketing, search
engine analytics to professional selling, international marketing to buyer
behavior. You’ll also become skilled in all elements of the marketing mix,
including identification and selection of target markets, the development,
pricing, placement and promotion of goods and services, and the management
of relationships among business partners and their customers.
Throughout our specially designed program, you'll study business-consumer
relationships from many different angles. You'll be able to understand a
consumer's behavior, decide which marketing tools will be successful, and hone
your communication skills to cut through the market.
Exciting projects and simulated business challenges will see you work
independently and in teams to learn to deliver successful sales pitches and
implement marketing research projects.
You’ll also have the opportunity to study abroad at one of RIT’s global campuses