Bachelor of Business (Specialisation)

Whether you are driven by the possibility of creating positive change in large enterprises or the diverse career opportunities a business degree presents, CQUniversity's Bachelor of Business is an innovative course that builds foundation business and management skills, equipping you for the evolving landscape of the workforce.

Designed for students aspiring to pursue diverse business and management careers, this course prepares you for success in a range of organisations.

Through authentic learning experiences, you'll expand your knowledge, skills, and practical expertise in your chosen profession or discipline. It aims to cultivate engaged, globally-aware individuals who can make meaningful contributions to communities and industries. 

This course provides the opportunity to develop knowledge in a range of traditional business and non-traditional business disciplines and the critical thinking, problem-solving, information literacy, technological, cross-cultural, ethical and innovative abilities being sought by employers.

Majors

Accounting  : Upon successfully completing this course with the Accounting Major and the Professional Accounting Minor, you will be able to apply for admission to either CPA Australia or Chartered Accountants Australia and New Zealand.

Human Resource Management : You'll graduate with the skills and knowledge to handle a variety of contemporary HR issues across all types of organisations. This major will expand on conflict and negotiation, organisational change, recruitment, performance and the underlying concepts and techniques.

Management : In this major, you'll gain skills and knowledge to manage and lead others and organisations. You'll explore organisational behaviour, enterprise systems, business finance, quality management, operations management, corporate governance and ethics, entrepreneurship, innovation and start-ups and strategy and change. 

Marketing: Excel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix, plus examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research to understand insights and analytics to inform marketing decision-making.

Multi-Disciplinary: The Multi-Disciplinary major is available if you already hold an approved AQF Level 7 degree and wish to gain credit for that degree. Approval from the Head of Course is required to access this major.

Minors

Human Resource Management: In this minor, you will gain exposure to the core functions of talent recruitment and retention. You will also develop insight into conflict and negotiation as well as learn perspectives on change management within an organisation.

Liberal Studies: The Liberal Studies Minor enables students to compile a Minor consistent with an area of interest and/or career/profession requirements not already covered in the existing Majors and Minors.

Marketing: Tailor your studies with this minor for insight into the value of the marketing fundamentals. You'll explore consumer behaviour, product development and branding, marketing communication and digital marketing concepts.

Master of Business Management: If you have your sights set on attaining our Master of Business Management, this minor allows you to study four units from the master's if you have a GPA 5.5.

Professional Accounting: Upon successfully completing this course with the Accounting Major and the Professional Accounting Minor, you will be able to apply for admission to either CPA Australia or Chartered Accountants Australia and New Zealand.

Startups and Entrepreneurship: Begin your journey towards an exciting career within startups and entrepreneurship. Within this minor, you'll learn the laws around startups and intellectual property. Plus, you'll explore product development, branding and innovation theories.