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Strategic Communication B.A.

The B.A. in Strategic Communication enables students to demonstrate knowledge of how various entities such as businesses, non-profits, government agencies, and grassroots movements, as well prominent individuals and leaders, create targeted, research-based, trustworthy, and creative communication to accomplish their goals within their organizations and communities as well as external audiences. Students learn and practice various communication skills, and achieve an understanding of the work of communication strategists. Students gain knowledge regarding ethics in communication, collaboration, futuristic thinking, the media’s role in society, the influence process through messages, and how communication flows between leaders and followers in group and organizational settings.

Multidisciplinary Program: The program brings together Communication and Organizational Leadership to provide students with the skills and competency to understand their audience, the purpose and creation of their message, and how to strategically communicate their message in support of the organizational mission.
Holistic Approach to Communication: The program serves as an overarching umbrella for communication studies in the areas of public relations, advertising, and management communication. It emphasizes the strategy rather than specific tactics of communication to achieve internal and external goals of organizations, government agencies, and grassroots entities.
Practical and Achievement Focused: The program enables students to learn how groups and entities may engage in meaningful and advance planning for long- and short-term goal achievements. Those goals and achievement strategies are purposefully communicated through transactional processes with internal stakeholders and external audiences to achieve practical results.
Action-Oriented: Strategic communication fosters action-oriented behavior through messaging and influential messages in groups, society, government, and organizations to make strategic and informed decisions.
Fosters Self-Efficacy: The program builds students’ self-esteem and self-confidence to become self-reliant. Through the advancement of communication skills and approaches in the areas of writing, listening, speaking, performing, presenting, persuading, and attracting that includes strategic planning, organizing, evaluating, revising, editing, and collaborating, students build their communication self-systems composed of attitudes and cognitive and affective abilities.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

You’ll find a wide range of roles available directly through RMU’s career portal, across faculty, staff, and student positions. Here's a quick breakdown:

Part-Time Faculty: Roles in areas like Communication & Organizational Leadership, English & Media Arts, History, and Nursing (BSN program)
Athletics & Recreation: Positions such as Assistant Coach (Strength & Conditioning, Men’s Ice Hockey), Athletic Trainer, Game Day Media/Video Operations, Ice Crew, and Club Sports Multimedia Manager
Facilities & Maintenance: HVAC Maintenance Worker IV and Utility Worker (custodial/environmental services)
Administrative & Specialized Staff: Financial Analyst, Compliance and NIL Coordinator, Associate Athletic Director for Compliance, Police Officer (Campus Police)
Student Worker Roles: Guest Services Associate, Pro Shop Associate, Sports Dome Associate at Island Sports Center, plus plenty of other student and event-based roles

Career Support & Employer Engagement

RMU empowers both job seekers and employers through its Career and Professional Development Center:

For Students & Alumni: Offers workshops, resume help, interview prep, career fairs each semester, access to Handshake for job listings, and networking events
For Employers: Tools include the ability to post jobs on Handshake, participate in career fairs, conduct on-campus interviews, host workshops, and launch internship programs

PSW Opportunity

Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).

Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.

Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).

STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.

Contact our PSA counselor for more information

Admission Requirement / Eligibility Criteria

Scores from an approved English language exam (we accept TOEFL, IELTS, PTE, Duolingo) Minimum scores required are as follows:

TOEFL - 55 ibt
IELTS (Academic) - 5.5 overall band score
Duolingo English Test (DET) - 90
PTE - 42
A score of 540 or higher on the SAT Evidence-Based Reading and Writing section may be accepted in lieu of an approved English language exam.

For More Information About Admission Requirements / Eligibility Criteria Please Contact To Our PSA Counselor.

Robert Morris University

Moon Township , Pennsylvania ,United States