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Brand and Media Strategy, M.A.

The Master’s of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches in content creation, content distribution, media and campaign planning and execution, and brand and audience insight and analytics.

This degree will appeal to any media, communication, or marketing professional interested in brand and media management/production as well as scholars in digital journalism, film, social media, public relations, advertising and/or brand communication. Students learn through curriculum and client experiences converging communication, media, marketing, design, research, analysis, art, and technology. Topics in the program include advertising, audience research and analytics, branding and brand storytelling, brand films, crisis communication, digital marketing, event planning, media strategy, native advertising, public relations, and social media.

The program differs from most as it provides students the opportunity of earning professional certifications in addition to providing real-world, portfolio-building, and resume-enhancing industry experiences while earning their degree. Possible industry certifications include the Digital Marketing Institute’s Digital Marketing Associate Certification, Adobe’s Creative Cloud solution certifications, and certifications from Google, HubSpot, the Brand Storytelling Network, and others.

The program’s interdisciplinary approach is built on a faculty mentoring foundation that provides students the opportunity to build their own unique program regarding their own desired professional outcomes.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

East Tennessee State University (ETSU) has numerous job opportunities, with faculty and administrative positions open for a minimum of 14 days and support staff positions for at least 5 days. The university actively seeks to increase educational attainment and emphasizes a commitment to its employees. ETSU is also recognized as a good workplace for women, according to Forbes.

Job Search and Application:

The ETSU Employment website lists available positions.
Faculty and administrative positions remain open for a minimum of 14 days, while support staff positions are open for at least 5 days.
Applications are accepted until 11:59 PM on the stated deadline date, or until the position is filled.
Specific inquiries about advertised positions should be directed to the relevant department.

ETSU's Commitment to Employees:

ETSU prioritizes education and aims to enhance educational attainment in the region.
The university fosters a culture where people are treated with dignity and respect and encouraged to reach their full potential.
Forbes recognized ETSU as one of America's Best Employers for Women, based on a survey of working women.
The university offers various benefits to its employees, which can be found on the ETSU Human Resources Benefits page.

PSW Opportunity

Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).

Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.

Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).

STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.

Contact our PSA counselor for more information

Admission Requirement / Eligibility Criteria

Minimum Requirements for Admission:

A bachelor's degree from an accredited institution.
Completion of a minimum of 27 credit-hours of study in history.
At least a 3.0 grade point average in upper-level history courses.

TOEFL = 79
IELTS = 6.5
PTE = 53

East Tennessee State University

Johnson City , Tennessee ,United States