MSc International Marketing and Entrepreneurship
Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.
Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.
You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
Topics include:
the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
marketing strategies, including product, pricing, promotion and distribution strategies
new product development
supply chain management and operations
theories and practices of entrepreneurship
This course is delivered by Essex Business School at our Southend Campus. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.
Your course benefits from current research by the Strategy, Operations and Entrepreneurship group which is based at our Southend Campus and focuses on answering the question: “How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?” A Masters from Essex Business School can give you a solid foundation on which to build your international marketing career.
You can study this course starting in either October or January. Please note from January this course name will be updated to MSc International Marketing and Business Intelligence. The January entry point is only offered on a full-time basis and cannot be studied part-time.
Campus Information
Southend campus
36 Queens Rd, Southend-on-Sea SS1 1BF, United Kingdom
Intakes
- Oct
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
You get more than just a degree with Essex Business School, you get a head start on your career.
Our courses allow you to experience the cutting edge of modern business practices and are designed to equip you with the essential skills and knowledge that you will need for an exciting and fast-paced career in business and beyond.
On this page you will find information on a wide variety of career pathways for business school graduates. From Accountant to Wall Street Wizard (yes, we encourage our graduates to build their own job titles where possible) you will discover where a degree from Essex Business School could take you.
We are a big department with academic expertise in five key subject areas: accounting, finance, entrepreneurship, management and marketing. Therefore, this page will guide you through the key skills and alumni destinations for each of our subject areas.
As business themes operate through every industry you will find that doors open for business school graduates in virtually every sector. On this page you’ll hear from business school graduates who have taken their opportunities and built upon the skills gained on their degrees to become entrepreneurs, traders, business leaders and so much more.
Which career will suit me?
- Graduates from business subjects typically have good commercial awareness which makes them very versatile candidates and attractive to recruiters.
- Many graduates go on to have successful careers in HR, finance, marketing, new venture creation and consulting and are often suited to professional level employment soon after graduation.
- Graduates from Essex Business School are very well suited to entrepreneurship and often set up their own businesses either as students or shortly after graduating.
At Essex Business School, we have five core subject areas, plus The Essex MBA. To find out about the specific career prospects for your chosen subject, click on one of the panels below. To find out more about how Essex Business School supports your employability skills and career prospects more generally as a department, please keep scrolling.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Many of our Postgraduate Taught Masters will consider applicants with 50% or 5.3/10 from Band 1 or Band 2 institution/ 55% or 5.8/10 from all other institutions from Bachelor degree. Some courses and departments have higher entry requirements as well as other admissions criteria
Academic IELTS (including UKVI IELTS, non-UKVI
IELTS, IELTS Online, and IELTS Indicator) and British
Academic Centre International English Test (BACIET)
6.5 overall with minimum component scores:
Listening: 5.5
Reading: 5.5
Writing: 6.5
Speaking: 5.5
TOEFL iBT, TOEFL MyBest, TOEFL Special Home Edition
88 overall with minimum component scores:
Listening: 17
Reading: 18
Writing: 26
Speaking: 20
Pearson Test of English (PTE)
58 overall with minimum component scores:
Listening: 42
Reading: 42
Writing: 58
Speaking: 42
Cambridge Advanced English (CAE) and Cambridge
Proficiency English (CPE)
176 overall with minimum component scores:
Listening: 162
Reading: 162
Writing: 176
Speaking: 162
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
22400 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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