MSc Business Administration in Digital Marketing
The rapidly changing and digitised marketing environment creates new challenges and opportunities for the creation of customer value. In the Digital Marketing track, you explore a wide variety of phenomena related to the link between digitisation and marketing. From multichannel marketing and online customer journeys to social media and marketing analytics. This is one of the tracks you can opt for in our Master's in Business Administration.
Campus Information
Roeterseiland Campus
The place for Economics and Business, the Amsterdam Business School, the Social and Behavioural Sciences and student cultural centre CREA. Here you will find modern buildings, new study facilities, research labs and several restaurants. The Faculty of Law has also been located here since 2017.
Intakes
- Feb
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
To be eligible for this Master’s programme, your academic Bachelor’s degree requires:
An academic Bachelor's or Master's degree (BSc or BA) in (International) Business Administration or an academic Bachelor’s degree in an Economics or Businesses related field.
15 ECTS in academic research with a minimum of 10 ECTS on quantitative research oriented courses (intermediate/advance).
Business courses (intermediate/advance), up to an equivalent of a minimum of 15 ECTS, in at least 2 of the following fields:
strategy,
international management,
organisation,
marketing,
leadership,
entrepreneurship or
organisational psychology
Our Master’s programmes are in English. Good English skills are essential for successful class participation and understanding. To ensure this, we'll assess your English skills through specific proficiency tests listed below.
Tests and required scores
TOEFL iBT Test: minimum total score of 92 with a minimum of 22 per subscore. You can use the institution code 9011 to have your score report sent to us.
IELTS Academic: overall band score of 6.5 with a minimum of 6.0 per subscore. Please note that the IELTS Indicator test is not allowed.
Cambridge C1 Advanced or C2 Proficiency: overall score of 180 and a minimum of 180 per skill.
Other test versions or modules are not accepted. Examples of this include but are not limited to: IELTS Indicator, IELTS One Skill Retake, TOEFL Home Edition, TOEFL MyBest Scores, etc.
Validity of scores
Test scores may not be older than two years, counting back from the start of the programme. For example, if you are applying for the September 2024 intake we do not accept English proficiency tests taken before September 2022.
Scores older than 2 years are only valid in combination with certain study programmes (check the exemptions).
Sufficient test scores received after the application deadline are accepted, as long as your English proficiency test was taken before the application deadline.
Exemptions
Did you obtain your previous education in the Netherlands, Australia, Canada (except Quebec), Ireland, Malta, New Zealand, South Africa, United Kingdom, United States of America? Or are your English proficiency test results older than 2 years and did you obtain an academic degree or exchange?
- Course Code: 60644
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
15700 EUR
Average Cost of Living: 10000 EUR /year
Application Fee: 100 EUR