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University of Lethbridge

Lethbridge , Alberta ,Canada

Management Certificate in Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

As a marketer, you’ll be the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. You must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. You must also be creative and show strong analytical abilities and have excellent communications skills (including listening).

You'll learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. You'll also draw from fields such as history, English, political science, economics and sociology.

The marketing major offers optional concentrations in Marketing Communications or Socially Responsible Marketing. All of our Bachelor of Management degrees have these concentrations available except for the combined degrees.

You may also choose a minor to enhance your knowledge in a secondary line of study. Many minors complement marketing well such as art history, accounting, family and small business management, English, new media, sociology, economics, Indigenous business management and international management. Learn more about our available minors.

Campus Information

Lethbridge

Located on the west side of the city of Lethbridge, the University stretches across the coulees and has a great view of the Oldman River valley. It combines a beautiful setting with green space, gardens, and trees with high-tech facilities and classroom and research space. Spanning more than 500 acres, our campus is designed to ignite new ideas and encourage collaboration across disciplines.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

ULethbridge is committed to creating an inclusive, diverse, and representative workforce that is reflective of the community we serve. The University welcomes all applications from qualified candidates including all employment equity groups of indigenous people, women, persons with disabilities, racialized individuals and persons of diverse gender and sexual orientation protected under the Alberta Human rights code.

To study in Canada for any period longer than six months, you will need a study permit. A study permit is an official document issued by the government of Canada which grants you temporary resident status and allows you to study at a designated learning institution such as the University of Lethbridge.

Please keep in mind that your study permit is not an entry document. To enter Canada, you will most likely require either a Temporary Resident Visa or an electronic Travel Authorization. No separate application is required for these; you will receive the correct entry authorization automatically along with your Letter of Introduction when your study permit is approved.

There may be conditions on your study permit indicating the level of studies you can attend and whether or not you are permitted to work or travel inside Canada. It is important that you understand and comply with the conditions of your study permit. Review your study permit carefully when you receive it.

PSW Opportunity

Eligibility for Post-Graduation Work Permit (PGWP):
Graduated from a designated learning institution (DLI) in Canada.
Desire to stay in Canada temporarily for work.

Important Note:
Graduating from a DLI doesn't automatically qualify you for a PGWP.

Validity of PGWP:
Depends on the length of the study program or the expiry date of your passport, whichever comes first.

Duration of PGWP Based on Study Program Length:
Less than 8 months (or 900 hours for Quebec credentials): Not eligible for PGWP.
At least 8 months (or 900 hours for Quebec credentials), but less than 2 years: PGWP may be granted for the same length as the study program (e.g., a 9-month program results in a 9-month PGWP).
2 years or more: PGWP may be valid for 3 years.

Completion of Multiple Programs:
PGWP may combine the lengths of each program if:
Each program is PGWP eligible.
Each program is at least 8 months (or 900 hours for Quebec credentials) in length.

Important Restriction:
You cannot obtain a PGWP if you already had one after completing an earlier program of study

Admission Requirement / Eligibility Criteria

Academic Standard XII certificate (e.g. Higher Secondary School Certificate, All-India Senior School Certificate, Indian School Certificate) with Second Division standing. Vocational Standard XII certificates will be considered on a case-by-case basis

The ELP requirement must be met prior to registration in a graduate program. The University reserves the right to use discretion in determining adequate levels of language proficiency to ensure success in academic programs. In all cases, the decision of the School of Graduate Studies shall be final.

Required Documentation
All proof of English proficiency must be provided on official academic transcripts or standardized test score reports. Standardized test scores must be valid and verifiable.

High School

Alberta English Language Arts 30-1, or equivalent, with a minimum final (blended) grade of 75 percent.

A grade of 5 or higher in IB Higher or Standard Level English.

A grade of 4 or higher in AP English.

A grade of B or higher in GCE A/S-level or A-level English.

Successful completion of a minimum of three consecutive years of full-time academic study in English at a secondary school in Canada or another country where English is recognized as the primary language (see Recognized Countries, below). English as a Second Language of study is not considered academic.

Post Secondary

Successful completion of a minimum two years of full-time academic study in English at a post-secondary institution in Canada or another country where English is recognized as the primary language (see Recognized Countries, below). English as a Second Language of study is not considered academic.

Successful completion of an academic diploma, applied degree, or baccalaureate degree, requiring at least two years of full-time study, at a recognized post-secondary institution in Canada where the language of instruction is English.
English for Academic Purposes
(Must have been completed within two years prior to the date of application).

Successful completion of the Advanced Level of the University of Lethbridge English for Academic Purposes (EAP) program.

A passing grade in an English for Academic Purposes (EAP) program accepted as a means of satisfying ELP by another recognized Canadian university, and whose ELP requirement is at least as demanding as that of the University of Lethbridge.

A passing grade in an EAP program approved by the Manager of Admissions.
ELP Assessments
(Must have been completed within two years prior to the date of application).

Test of English as a Foreign Language (TOEFL (iBT) or TOEFL iBT Home Edition) with a minimum total score of 80, with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing.
Academic International English Languages Testing System (IELTS or IELTS Online) test with a minimum overall score of 6.0, and a minimum 6.0 in each band. IELTS One Skill Retake results are accepted.

Cambridge English Qualifications: C1 Advanced (C1 Advanced), with a minimum score of 169, and a minimum 169 in each subscore.

Cambridge English Qualifications: C2 Proficiency (C2 Proficiency), with a minimum score of 169, and a minimum 169 in each subscore.

Pearson Test of English (PTE) Academic score with a minimum overall score of 54.

Canadian Academic English Language (CAEL or CAEL Online) assessment with a minimum overall score of 60, a minimum of 50 in each of Listening, Reading, and Speaking, and a minimum of 60 in Writing.

Duolingo with a minimum score of 105.