Public Relations - B.S.
The Bachelor of Science degree in Public Relations can take students from corporate boardrooms and creative agencies to sports arenas, the halls of Congress, global nonprofits, hospitals, fashion runways and beyond. Graduates even work from home as a community advocate, consultant or social media influencer.
Kent State boasts the only public relations program in Ohio that is both certified by the Public Relations Society of America (PRSA) and accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Kent State’s chapter of the Public Relations Student Society of America (PRSSA) and its members consistently win awards at national conferences, placing the chapter in the top tier nationwide.
Coursework in the Public Relations major focuses on developing skills in writing, critical thinking, digital, social media and visual communication; as well as analytics and strategic multimedia storytelling. Classes routinely involve researching, creating and presenting a public relations plan for real clients. Students learn to deliver messages through social media, websites, podcasts, videos, press releases and other media tools, events, public policy and more. Students build a strong portfolio through hands-on learning opportunities, including two student agencies, a required professional internship and public relations campus jobs. They graduate with a grounding in the practice of responsible advocacy and a firm grasp of inclusive-communication practices.
Students may apply early to the following master's degree programs and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program Policy in the University Catalog for more information.
Master of Arts degree in Communication Studies
Master of Arts degree in Media and Journalism
Master of Arts degree in Visual Communication Design
Master of Library Information Science degree in Library and Information Science
Master of Science degree in Emerging Media and Technology
Master of Science degree in Health Informatics
Master of Science degree in Knowledge Management
Master of Science degree in User Experience
Campus Information
Kent Campus
Intakes
- April
- Oct
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Graduates of this program will be able to:
- Understand global and cross-cultural influences in public relations practice and help drive diversity and inclusion as true organizational values and convey those values to internal and external publics.
- Critically analyze data and trends and conduct research to inform strategic planning, support organizational objectives and measure return on investment.
- Be effective strategic communicators and clear, concise writers who are skilled at creating meaningful content across a variety of genres and platforms.
- Serve as ethical, responsible advocates who advance the public interest and serve as the conscience of an organization.
- Act as strategic planners with a solid grounding in reputation management, risk and crisis based on public relations and communication theory and who serve as critical and independent thinkers, from research to implementation to evaluation.
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
New first-year applicants must finish secondary school in their home country by the time of enrollment to be eligible for university (comparable to the completion of senior high school in the U.S.). A student who has previously enrolled in a post-secondary (higher education) institution is required to apply as a transfer student.
First-year undergraduate applicants should meet the minimum requirement of GPA 2.5 on a U.S. 4.0 scale. Check for specific majors' selective requirements. Students who want a particular program but do not meet the minimum requirements may be considered for the pre-major.
If you are applying for first-year or transfer admission, you are not required to submit standardized test scores (ACT or SAT) as per Kent's Test-Optional Policy.
HONORS COLLEGE
International students with outstanding intellectual and creative ability are encouraged to apply to the Honors College. Honors students participate in special classes, taught by distinguished faculty, which are small and emphasize active participation.
All international undergraduate applicants must submit an English language proficiency test score to be considered for a Kent State program unless they meet specific exceptions or apply for conditional admissions.
All undergraduate applicants must obtain one of the following:
TOEFL iBT: 71; Home Edition iBT: 71
Revised PBT: 18 (average score)
IELTS Academic and IELTS indicator: 6.0
Duolingo:100
PTE Academic: 48
Completion of the Kent State University ESL Center Level 8 Intensive English program with a minimum of 3.75 out of 4.0 GPA
ELS Level 112 Intensive English Program completion
SAT: a minimum of 510 evidence-based reading and writing
ACT: a minimum of 21 in English
Please note, Kent State accepts MyBest™ scores for the TOEFL iBT® test, in addition to TOEFL iBT scores from a single test date.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
164336 USD
Average Cost of Living: 14000 USD /year
Application Fee: 70 USD
Similar Programs
- Teaching English as a Second Language - B.A. at Kent State University
- Special Education - B.S.E. at Kent State University
- School Health Education - B.S.E. at Kent State University
- Political Science - B.A. at Kent State University
- Physical Education and Sport Performance - B.S. at Kent State University
- Peace and Conflict Studies - B.A. at Kent State University