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University of Hertfordshire

Hatfield , England ,United Kingdom

MSc Strategic Marketing with Brand Leadership

This MSc Strategic Marketing with Brand Leadership is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.  

The programme offers three award routes that you can choose to study:  

One-year full-time MSc Strategic Marketing with Brand Leadership 
Two-year full-time MSc Strategic Marketing with Brand Leadership with Placement Year 
Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning)
The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only.  

The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.  

You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.  

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.  

Who is the course for?  

This MSc Strategic Marketing with Brand Leadership has been designed for:  

graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership  
graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership
marketing professionals who want to specialise even further within the discipline of brand leadership.  

Campus Information

de Havilland Campus (Hatfield)

The £120-million de Havilland campus, which was built by Carillion, opened in September 2003 and is situated within 15 minutes walk of College Lane, and is built on a former British Aerospace site.This campus also houses its own Learning Resource Centre, a combined library and computer centre.[Hertfordshire Sports Village which includes a gym, swimming pool, squash courts is also on this site. The large Weston Auditiorium is present on the de Havilland campus, adjacent to the Learn Resource Centre. The auditorium has a capacity of 450 and can host talks both by university lectures for students and for guest lecturers for guests and students, music and films events and dance events.The campus also contains 11 halls of residence;

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Application Process

More Information Required
10 Days
Possible Interview Call from Institution
10 Days
Provisional/Unconditional Offer
20 Days
Visa Process
15 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Access over 5,500 employers on our online network, Handshake

93.5% of Herts UK graduates* are employed or in further study within 15 months of graduation

Highest growth of all East of England university graduate start-ups over the last five years

We’re here to help turbocharge your career, from the minute you arrive to the completion of your studies and beyond - with support available for up to four years after you graduate. Whether you’re seeking a part-time job during your studies, exploring career options, or preparing to start your own business, we offer a wealth of resources, training and networking opportunities that will give you the confidence you need to make your mark on the world.

Our Flare enterprise competition allows our students to also enjoy supplementing their studies with exclusive extracurricular benefits which give them that extra spark to help land jobs, launch businesses and capture dreams.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Entry requirements

  • A pass in A-Level Mathematics or equivalent; and
  • typically a minimum of 2:2 honours degree in mathematics, physics, astrophysics or other relevant first degree and whose programme would have made extensive use of applied mathematics to design and explain engineering and/or scientific concepts will give access to the Near STEM route; OR
  • typically a minimum of 2:2 honours degree in chemistry, biotechnology, biochemistry, food science, computer science based or similar first degrees where statistical analysis was a dominant feature of their analytical studies will give access to the Far STEM route
  • exceptionally, a number of applicants with other relevant professional qualifications who have the necessary academic achievements and experience will be considered under APEL (accreditation of prior experiential learning) or APCL (accreditation of prior certified learning).
  • Prospective students may be required to attend an interview typically in order to review their subject background.

Pre-masters

  • Completion of a Bachelor degree with 40% or above
  • IELTS 5.5 with no less than 5.5 in any band

Postgraduate taught

  • Completion of a Bachelor degree in a relevant subject area with 55-65% or above depending on course
  • IELTS 6.0 or 6.5 (depends on course) with no less than 5.5 in any band - some courses require higher
  • Standard XII English with 70% will also be accepted