Digital Marketing and Analytics MSc
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Campus Information
Kingston Hill
Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
We provide career support to Kingston University students and recent graduates through a blend of hands-on, practical training and events combined with a focus on building strong relationships with major and local employers and alumni.
Raise your profile
There are a number of ways in which you can raise the profile of your business on campus to help attract and retain the best talent.
Recruit Kingston talent
Our team has been created by ex-industry professionals who can provide consultancy and help with your recruitment challenges
Events
We have a broad range of career events and fairs that we run at Kingston University. Find out what we have coming up and how to get involved.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
- Art, Design and Architecture courses* 6.5 5.5 in all elements
- Critical Studies and Creative Industries courses 6.5 5.5 in all elements
- Journalism, Publishing and Media courses* 6.5 5.5 in all elements
- Humanities and Performing Arts courses* 6.5 5.5 in all elements
- Law, Social and Behavioural Sciences courses* 6.5 6.0 in all elements
- Kingston Business School* 6.5 6.0 in all elements
- Health, Social Care and Education courses* 6.5 6.0 in all elements
- Science, Engineering, Computing and Surveying* 6.5 6.0 in all elements
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
18900 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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