BA (Hons) Business and Marketing

Studying a BA (Hons) Business and Marketing at De Montfort University.

Develop and gain essential skills in marketing, business and entrepreneurship on an accredited course that allows you to shape your learning to suit your interests

Effective marketing strategies and up-to-date business knowledge are key to the success of any modern company, which is what you will be studying in this degree course. In the first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising. This is an accredited course by the Chartered Institute of Marketing (CIM), which means graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry wide.

Employability is a key feature of what DMU offers and students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.

Degree Duration - 4 years : 1 year pathway + 3 year degree