Marketing MSc

Hone your skills as a resilient, creative and strategic marketer. Designed with a focus on hands-on learning, this master’s degree will equip you with practical and theoretical knowledge and a deep understanding of consumer motivations, ready for a range of rewarding career paths. 

This MSc course covers advanced strategies, digital marketing, data analysis and effective communication, and goes beyond traditional behaviour studies by integrating consumer psychology. You’ll engage in real-world projects and research, develop impactful marketing campaigns across various media and confront ethical and sustainability challenges. You’ll graduate able to apply creativity, analytical skills and strategic thinking across a spectrum of roles in the fast-paced marketing industry. 

Study at Falmouth:

• Gain a detailed understanding of marketing theory and practice, while developing relevant skills in collaboration and project management 
• Enhance your understanding of all stages of the marketing process, from ideation to review, and learn how to demonstrate self-direction and originality when responding creatively to marketing challenges 
• Develop an approach and mindset that places ethical and environmental issues at the heart of every marketing idea, decision and action 
• Gain a comprehensive understanding of techniques applicable to your own research or advanced scholarship