Marketing Communications BA(Hons) with Integrated Foundation Year

Are you driven by ideas and eager for a more creative take on marketing? As well mastering the fundamentals that underpin any great marketing campaign, you’ll be hands-on in our studios from the start to put theory into practice – working with real briefs and brands, in workshops and on group projects. From problem solving and strategic planning to an understanding of ethical, sustainable practice, you’ll graduate with core skills, creative fluency and a solid portfolio of marketing work.

You will:

• Develop a strong marketing portfolio, showcasing your creative problem-solving and strategic thinking skills 
• Gain knowledge and ability in communications planning and content creation 
• Develop valuable professional skills through taking part in practical workshops, small group project work, team supervision and one-to-one tutorials 
• Meet and network with guest speakers who are experienced marketers working for well-known brands 
• Devise campaigns in response to real briefs set by our industry partners, working alongside Creative Advertising students 
• Gain experience of working in multidisciplinary teams, in a lively studio setting 
• Explore new and emerging marketing technologies, such as data-driven services, augmented reality, voice assistants and chatbots 

Marketing Communications BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.