MSc Digital Marketing with Advanced Practice
The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation.
This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, you'll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on your learning in a workplace setting.
During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology.
You’ll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. You’ll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues.
Each course will equip you with highly employable expertise and skills across digital marketing. You’ll have the opportunity to choose three optional courses – from the legal context of marketing, strategic innovation management, databases and information systems, entrepreneurship and creativity, contemporary business technology, digital marketing analytics, social media marketing, psychology for marketing, and e-commerce technology – to customise your learning and develop your specific marketing interests. Your digital marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular digital marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life commercial marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical and ICT skills.
Campus Information
Edinburgh Campus
Our Edinburgh Campus is truly international. Over 10,500 staff and students are based here, with around a third of them coming from outside the UK. Our international students find a warm and friendly welcome and all the support they might need.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Employers around the world actively seek out our graduates. This is because they are work ready. All our degrees are career-focused and relevant to the needs of business and industry.
We are known for our applied teaching and research, informed and shaped by real world needs. We placed 1st in Scotland and 2nd in the UK graduate employability, with over 84% of our graduates in full-time employment or further study 15 months after graduation (Graduate Outcomes survey, 2024).
At Heriot-Watt you will learn from world leading academics at the forefront of their specialisms.
You'll enjoy a distinctive, high quality academic experience focused on developing your skills and knowledge to help you transition smoothly into the world of work at the end of your studies.
We offer many specialist programmes and all of our degrees are structured so that you can, as far as possible, customise them to suit your specific interests and career aspirations.
Heriot-Watt boasts extensive links with business and industry. We are known for our excellent industrial placements and companies often approach us directly seeking students for work placements or employment.
Our degrees are career-focused and relevant to the needs of business and industry. Employers actively seek out our graduates as our degrees are highly regarded for their relevance to the world of work. Many of our degrees are accredited by professional bodies.
The University's Careers Advisory Service is available throughout your studies, ensuring you have the skills you need to successfully market yourself to future employers.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
FOR INDIA
- For most of our Masters level programmes we require a good first degree in a relevant subject. From most Indian Universities, this means an overall score of 55% or above.
- We will consider students whose grades are slightly lower than this (52% or above) Universities of Delhi/ Mumbai/ Calcutta/ Madras/ Pune/ Bangalore/ Rajasthan and this will depend on other factors, such as any relevant work experience, the quality of the references you can provide etc.
FOR PAKISTAN
- A four-year bachelors degree in a relevant subject from an HEC recognised institution in Pakistan with 60% or above, will be considered.
FOR NEPAL
- Students holding a bachelors degree of minimum four years duration in a relevant subject would be eligible for Masters level study.
FOR BANGLADESH
- Students with a masters degree following a 3 or 4 year bachelors degree, are eligible to apply. Previous study should be in a relevant subject area and a score of 60% or above is required.
FOR SRI LANKA
- A Bachelors special degree in a relevant subject with 60% or higher.
PTE Academic 60 (minimum 59) 65 (minimum 59) 65 (minimum 59) 68 (minimum 63) 73 (minimum 67)
TOEFL iBT 72 (Reading 18, Listening 17, Speaking 20, Writing 17) 79 (Reading 18, Listening 17, Speaking 20, Writing 21) 79 (Reading 18, Listening 17, Speaking 20, Writing 21) 85 (Reading 20, Listening 19, Speaking 20, Writing 21) 90 (Reading 22, Listening 21, Speaking 23, Writing 23)
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 02 Year
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Total Tuition Fee:
46496 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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