User Experience and Service Design - MA

Imagine a world where every interaction with a digital product or service is seamless, intuitive, and delightful. The MDes User Experience and Service Design course is your gateway to mastering the art of creating exceptional user experiences across various digital platforms and services.

On the course you will dive deep into understanding user behaviour, designing content that captivates, and crafting services that exceed expectations. Through a blend of theory and hands-on practice, you will learn to use design thinking as a powerful tool to solve complex problems.

From wireframing to prototyping, you will have the opportunity to both develop and hone your skills in translating ideas into tangible solutions. In addition, you will explore the intricate relationship between technology and psychology, ensuring that every touchpoint resonates with users on a deep level.

What sets our program apart is its focus on real-world applications. Collaborating with industry partners, you can tackle authentic challenges, gaining invaluable experience that transcends the classroom.

The course is run by seasoned professionals and supported by industry professionals who are ready to guide you towards becoming visionaries in user-centric design and research.

By the end of this journey, you will emerge not just as a designer or researcher, but as a strategic thinker who can shape the future of digital experiences and services. Join us at Ulster University and embark on a transformative adventure where creativity meets functionality, and where your passion for design and research finds its true purpose.

Through ongoing development during the course, students are able to identify themselves with a variety of outcomes:

Become a Designer – Thrive as part of in-house or agency teams or as a self-employed creative.

Pursue Design Research – Join in-house or agency teams, or lead academic research as a PhD student.

Emerge as a Designer Leader – Propel your career towards business leadership or strategic thinking in the creative industries.

The MDes in User Experience and Service Design equips graduates with the skills and knowledge needed to excel in these roles. The program emphasises practical learning, collaboration with industry partners, and a research-focused approach that prepares students for the dynamic design and research field. Graduates benefit from cutting-edge thinking, practice-led learning, and exposure to diverse perspectives that enhance their employability in high-demand areas of design and research.