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Advanced Diploma of Marketing and Communication

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Campus Information

ihBC Sydney City

With over 6m people, near-perfect weather, and its famed Opera House, Sydney is one of the world’s favourite cities! ihBC Sydney is located in heart of the Central Business District CBD, a 5 minute walk from the Queen Victoria Building and 10 minutes from both Town Hall and Wynyard train station. There are bus stops directly in front of the campus.

ihBC Adelaide

A cosmopolitan location, Adelaide has everything a capital city has to offer and is friendly, compact, affordable, and easily accessible. Surrounded by broad, tree-lined boulevards, and built along a meandering river with parklands, Adelaide is renowned for its European feel, Mediterranean climate, and thriving arts and culture scene.

ihBC Melbourne

ihBC Melbourne is located in the heart of the Melbourne Central Business District, on level 6 of a beautifully renovated building. Public transport stops directly in front of the building. Cafes, restaurants and shops surround the building and area. With a population of over 5 million, and architecture and style often compared to Europe, students will enjoy the casual, classy and affordable lifestyle offered in Melbourne.

Intakes

Jan
March
May
July
Sep
Nov

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Advertising Account Planning Manager
Marketing Manager
Marketing Strategist
Marketing Director

Admission Requirement / Eligibility Criteria

Be a minimum of 18 yrs. of age
Minimum of Year 12 (Higher School Certificate) or equivalent; and
Hold BSB52415 Diploma of Marketing and Communications, or

Hold the following units (or equivalent competencies):
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work; or
Have 4 years equivalent work experience

Have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band and
Access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate

ihBC (ih) Business College

Sydney , NSW ,Australia