Master of Science in Marketing
Digital technology, artificial intelligence, and data analytics are revolutionizing consumer behavior and the field of marketing. As a result, firms need qualified marketers who can manage strategy and data-based decision-making while navigating a rapidly changing ecosystem.
The online MS in Marketing is a 30-credit program that emphasizes critical thinking and analysis of complex marketing problems, developing effective strategies and tactics appropriate to the environment, and leveraging consumer insights and artificial intelligence for digital marketing in a global context.
Intakes
- Jan
- May
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Many of the positions listed below are posted in their appropriate category (Tenure Track Faculty, Academic Staff (Instructional), Academic Staff (Non-Instructional), etc.) as indicated and are also available through this link: UW-Whitewater Careers
Employment Opportunities
Executive Level & Academic Staff Non-Instructional Positions
- executive level and academic staff non-instructional
Faculty & Academic Staff Instructional Positions
- faculty and academic staff instructional
University Staff & Temporary Employment (USTE)
Student Employment
PSW Opportunity
3 Years PSW
Admission Requirement / Eligibility Criteria
Requirements for admission to a degree program in good standing are as follows:
A baccalaureate or higher degree from a regionally accredited institution.
At least a 3.00 overall grade point average in all the graduate work previously completed at UW-Whitewater, with no grades of I or IP pending.
One of the following:
At least a 2.75 overall grade point average in the undergraduate degree program.
At least a 2.90 grade point average in the last half of the undergraduate degree program.
A master's degree or higher from an institution regionally accredited at the corresponding graduate level.
At least 12 credits of graduate work completed on a regular grade basis at UW-Whitewater.
Any additional requirements set by individual departments or colleges for admission to specific degree programs.
All grade point averages are on a 4.00 basis.
An official Test of English as a Foreign Language (TOEFL) score to be sent directly to the School of Graduate Studies if English is not the native language. A TOEFL score of 79 internet-based is required for admission into some degree programs and is strongly recommended by others; OR
An official International English Language Testing System (IELTS) score to be sent directly to the School of Graduate Studies if English is not the native language. The minimum required score is 6.0; OR
Arranging for admission into the Wisconsin English Second Language Institute (WESLI (in Madison, Wisconsin. Students must complete the institute's 700 level, including academic reading and writing, and academic listening and speaking skills, with a rating of "very good" or higher (3, 3+, or 4). Students must arrange to have these results and a recommendation from WESLI forwarded to the School of Graduate Studies; OR
Satisfying one of the following:
have earned a bachelor’s degree from an English-speaking country.
have attended a U.S. college or university continuously for more than one year or have a completed U.S. undergraduate degree.
have received an undergraduate degree from a foreign institution where English is the language of instruction.
have resided and worked in the U.S. for more than one year without being a student.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
32760 USD
Average Cost of Living: 14000 USD /year
Application Fee: 56 USD
Similar Programs
- Master of Science in Finance at University of Wisconsin-Whitewater
- School Business Management MSE at University of Wisconsin-Whitewater
- Data Analytics MS at University of Wisconsin-Whitewater
- Business Administration MBA at University of Wisconsin-Whitewater
- Accounting MPA at University of Wisconsin-Whitewater