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Marketing BBA

Marketing is a dynamic field integrating a number of business activities. This broad area of study examines the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with the goals of society. Marketing encompasses analytical, creative, managerial, and sales functions. Examples include consumer research, product development, creation of advertising and promotions, direct sales, and managing pricing and distribution.

Students have the opportunity to tailor their degree with a wide variety of courses, as well as several emphases, minors and certificates in marketing. Emphases include digital marketing, experiential and sports marketing, and professional sales. The College of Business and Economics also offers a rich breadth of marketing co-curricular opportunities, including the internationally-acclaimed UW-Whitewater AMA student organization, the Institute for Sales Excellence, and the Institute for International Business Collaboration.

With a strong Partners in the Classroom program and career fairs organized for marketing and sales interests, graduates of the Bachelor of Business Administration in Marketing are in high demand and the program boasts a 100 percent placement rate within six months of graduation.

In addition to the on-campus program, the Bachelor of Business Administration in Marketing is available online. No matter how you complete your degree, the curriculum and learning outcomes will be the same. For more information on completing your degree online, visit UW-Whitewater Online.

Intakes

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Many of the positions listed below are posted in their appropriate category (Tenure Track Faculty, Academic Staff (Instructional), Academic Staff (Non-Instructional), etc.) as indicated and are also available through this link: UW-Whitewater Careers

Employment Opportunities
Executive Level & Academic Staff Non-Instructional Positions
- executive level and academic staff non-instructional
Faculty & Academic Staff Instructional Positions
- faculty and academic staff instructional
University Staff & Temporary Employment (USTE)
Student Employment

PSW Opportunity

3 Years PSW

Admission Requirement / Eligibility Criteria

You will also need to submit:

A copy of your high school transcript
Your ACT/SAT scores (optional)
ACT Code: 4684
SAT Code: 1921

Academic preparation is an important part of an admission decision.

The following list identifies the minimum course requirements necessary for admission consideration. The most competitive candidates for admission to UW-Whitewater typically surpass these unit requirement totals.

English: 4 units
Math (Algebra 1, Geometry and Algebra 2 or equivalent): 3 units
Natural Science: 3 units
Social Science: 3 units
Academic Electives: 4 units
Typical electives include a combination of extra courses in the above subjects, arts, music, computer science, foreign language or business

All accepted scores must be acquired within 24 months immediately prior to application for admission at UW-Whitewater.

Only one appropriate score below is required. You do not need to submit multiple scores.

TOEFL iBT

IELTS Academic

6.0 overall band

PTE Academic

EIKEN

Pre-1

iTEP

3.7

GTEC

1150

SAT Evidence-Based Reading & Writing*

430

ACT English*

WESLI

Completion of 700

level coursework (B or better) and a letter of recommendation from an adviser at WESLI

International Baccalaureate

English A1 or A2 with a grade of 4 or higher

University of Wisconsin-Whitewater

Whitewater , Wisconsin ,United States