Sales and Business Marketing—BBA
Western Michigan University is one of just a handful of universities that offer a major focusing on selling and sales leadership. We have been recognized since 2007 as having one of the "Top University Sales Programs" by the Sales Education Foundation and are ranked No. 1 in "Top U.S. Sales Schools" by Study.com.
Our sales and business marketing programs teaches students how to "sell the Western Way," which focuses on relationship selling for long-term success. Check out LinkedIn #sellingthewesternway. You will prepare to excel in entry-level sales positions and possess the broader framework for future success in upper-level management. Our program features faculty with real-world experience in sales and sales leadership, small class sizes and a hands-on experiential learning philosophy.
If you choose to major in sales and business marketing at WMU, you will spend a significant amount of time in the Robert S. Kaiser Sales, Negotiation and Leadership Lab, one of the best university sales learning facilities in the nation. In this interactive digital lab, you will perform role-playing sales exercises in a realistic business setting.
What can you expect from a sales and business marketing career? A goal-oriented environment, a people-and process-focused job, a good deal of freedom, and widely differing positions ranging from prospecting to face-to-face selling. Find out how our program will give you the competitive edge for a successful future now!
Intakes
- Jan
- May
- Aug
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Career and student employment services supports students by empowering them to develop the skills necessary for reaching their career goals. Through career advising, and learning about career pathways, WMU students get ready for the world of work or service after graduating.
Specific services and programs include:
- Access to Bronco alumni to help answer career questions.
- Assistance finding a campus job.
- Career coaching to learn about career pathways.
- Creating a professional “brand” using social media and technology.
- Eight job fairs every year to meet with potential employers.
- Getting an internship.
- Perfecting resumes, curriculum vitae, cover letters and job applications.
- Practice interviewing sessions with professional HR recruiters.
Evaluation training at Western Michigan University is offered at the following levels:
Master's prepares graduates for staff positions in evaluation in diverse settings.
Ph.D. prepares graduates for leadership positions in evaluation in many settings.
Career possibilities
- Assessment specialist
- Data analyst
- Evaluation coordinator
- External evaluator
- Internal evaluator
- Measurement consultant
- Monitoring specialist
- Policy associate
- Program officer
- Project manager
- Quality assurance manager
- Research analyst
- Statistical programmer
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
WMU is committed to assisting in the education goals of our future students. Increasing access to higher education is an institutional focus, and to support this effort, we have established an Assured Admission Program for incoming first-year students. A student's academic performance (including a minimum GPA 3.00+ {on a 4.00 scale}) and conduct/behavior are the main criteria for the program.
Minimum English proficiency test scores (for most programs):
- Test of English as a Foreign Language (TOEFL): 71 iBT undergraduate, 80 iBT graduate (WMU Institutional Code: 1902)
- TOEFL Essential: 7 Undergraduate; 8 Graduate
- International English Language Testing System (IELTS) Academic: 6.0 undergraduate, 6.5 graduate
- Pearson Test of English, Academic Module (PTE): 48 undergraduate, 54 graduate or
- Duolingo: 100 undergraduate, 115 graduate.
- International Baccalaureate, grade of 5 in English at the Higher Level.
- General Certificate of Education: A grade of A, B, or C in English from one of the five British-based examining boards undergraduate, a grade of A or B in English from one of the five British-based examining boards graduate.
- Successful completion of ESL level 112.
- Successful completion of either four years of upper secondary school or one year of full-time, tertiary (university-level) education from select countries meets WMU English language proficiency requirements.
- Successful completion of a WMU Pathway II or the final level in the WMU Center for English Language and Culture for International Students (CELCIS).
- Completion of a WMU degree.
- Cambridge Advanced English Certificate: A grade of A, B, or C undergraduate, a grade of A or B graduate.
- SAT Evidence-based Reading and Writing Subscore (EBRW): 500 (for most programs).
- Michigan English Test (MET): 48 undergraduate, 57 graduate (for most programs).
- Common European Framework of Reference for Languages (CEFR): B2 undergraduate, C1 graduate (for most programs).
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
97412 USD
Average Cost of Living: 14000 USD /year
Application Fee: 100 USD
Similar Programs
- Supply Chain Management—BBA at Western Michigan University
- BBA in Leadership and Business Strategy at Western Michigan University
- BBA in Integrated Business Administration at Western Michigan University
- Event Management – B.S. at Western Michigan University
- Tourism and Travel—BA at Western Michigan University
- Sport Management—BS at Western Michigan University