The BA (Hons) in Business Management with a pathway in marketing provides students with an advanced business skillset as well as marketing know-how. Students who successfully complete this degree may be interested in the following job positions:

Trade Marketing Manager

Point of sale is where the final purchasing decision takes place. Trade marketing managers are in charge of ensuring that a product and brand are implemented correctly in a sales outlet. Their tasks include elaborating promotional materials including displays, optimizing assortments, promotions and creating sell-in actions, such as discounts for bulk purchases. They may also be in charge of creating digital campaigns with clients and in participating in special events.

The skillset required to become a trade marketing manager include data analysis, negotiation, communication and interpersonal skills.

Consumer Insights Manager

Consumer insights managers have a deep understanding of what a consumer really seeks from a product. Typically based within a marketing intelligence department, this professional analyzes data and interacts with consumers to discover the reasons behind consumer behavior, attitudes and needs in order to help determine new product launches, product optimization and campaigns. They  will also track market and consumer trends.

A consumer insights manager is analytical and will have knowledge of market research. Presentation as well as good communication and interpersonal skills are needed for this position.

Marketing Manager

Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Their tasks include market segmentation, research, promotion, advertising campaigns and reports as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.

A marketing manager will need good communication and presentation skills as well as knowledge in finance and data analysis for cost optimization.

Media Planner

Media planners advertise a company’s products and services across different advertising platforms (on- and offline). Depending on the organization’s goals, their objectives may include target reach, creating awareness or generating leads. They achieve the objective by determining and investing in the best media outlets for investment. They will work to ensure visibility of campaigns during key sales periods. These professionals manage large budgets and analyze campaigns for effectiveness in message delivery and reach.

A media planner is highly organized and will be proficient in data analysis for measuring campaign success and ROI.

Areas of Work
The BA (Hons) in Business Management with a pathway in marketing provides students with opportunities across different business sectors and in different fields. Graduates of this degree may be interested in working in the following professional areas:

1 certified copy of high school diploma and transcripts; or equivalent
Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent
Please see the documentation section below to find out about the documents required for your application.