With this specialization, you can pursue careers in digital sales and  marketing , such as:

Digital Marketing Strategy
Social Media Marketing
Marketing Analytics
Brand Management
Sales Management
You can also pursue careers in other sectors that require digital sales and marketing, such as:

E-commerce
Entertainment
Tourism
Education
Fast-moving consumer goods

Admission Requirements for Direct Entry
Domestic and international students (including current Ontario university graduates, graduates, and out-of-province Canadian students) interested in applying to IBU may do so directly by completing an online application form.

Honours Undergraduate Degree
2 years of work experience
B+ GPA or equivalent
GMAT over 560*
Additional courses may be required**

Other Undergraduate Degree
2 years of work experience
B+ GPA
GMAT over 560*
Additional courses may be required **

*The GMAT requirement may be waived for applicants who have a minimum of 7+ years of relevant work experience, including a minimum of 3 years of executive/managerial experience.

**If you do not hold a Bachelor of Commerce (BComm), Bachelor of Business Administration (BBA), or equivalent business degree, you may be required to complete two bridging courses.

Bridging Courses:

Quantitative Methods for Business
Introduction to Business
Applicants whose first language is not English and who have completed fewer than 4 consecutive years of study in an English-speaking country must show evidence of their English language proficiency by providing an official English language proficiency certificate (i.e. TOEFL, IELTS or the Canadian Academic English Language Assessment – CAEL).

International Students
If the international student’s official language of instruction in the undergraduate degree (at least 3 years full-time) was English, and they achieved a minimum of a B+ GPA or equivalent and a GMAT score over 560, they will be required to submit an official foreign undergraduate degree transcript.

If the official language of instruction in the foreign undergraduate program was not English and the native language of the student is not English, proof of proficiency in English is required. Submission of the official transcript and results of the English Language Proficiency Test are required, as well as a minimum of a B+ GPA or equivalent and a GMAT score over 560.

International students will require a valid study permit.

Mature Students
Mature students will be able to apply directly to the MBA program. Their applications will be considered individually, and they may need to complete prerequisite subjects.

Applicants who do not meet the minimum admission requirements and do not have an undergraduate degree but show potential for success in graduate-level study, will be considered on a case-by-case basis. However, extensive work experience and volunteer experience at a managerial level is expected.

Applicants must meet the standard admission requirements of proof of proficiency in English and achieve a GMAT score over 560, and may be assessed for experience and performance in a number of education/training courses.

Applicants must provide all application materials and a minimum 3-5 page essay outlining their desire to earn an MBA in Technology, Innovation and Entrepreneurship.

Transfer Students
Applicants may apply for admission based on previous studies completed in good standing at an accredited postsecondary university.

Applicants must meet the standard admission requirements as well as a minimum of a B+ GPA or equivalent, and a GMAT score over 560.

Applicants must submit official transcripts from their transferring program and postsecondary university.

Proof of English proficiency may be required on a case-by-case basis.

All applicants are required to submit the following documents and fees:
A completed online application form
A non-refundable application fee
Official transcripts for all previous undergraduate studies (if applicable)
A CV detailing work experience, skills, voluntary engagement, and interests
A Statement of Purpose of approximately 1000 words, outlining your reasons for pursuing an MBA, your career objectives, and how your previous studies and experience have prepared you for the program
Reference letters (minimum of 2)
A minimum GMAT score of 560 (unless waived)
Proof of English proficiency (if applicable)

A minimum overall IELTS Academic score of 6 and no less than 6 in each ability or equivalent