Bachelor of Communication (Media and Communication Industries)/Bachelor of Data Science

Across the world, we are collecting unprecedented amounts of data. We need skilled data scientists to understand and interpret the data, and communicate meaningful insights to inform business-critical decisions. 

Throughout the degree, you will combine mathematics, statistics, and computer science to analyse and extract knowledge from large amounts of data. The course covers the theory and the practical tools for data acquisition, storage, management, processing, analysis and visualisation. 

This data science degree is one-of-a-kind in Queensland and as a graduate, you will have the skills required to effectively communicate your data-driven insights to broader audiences, expert and non-expert alike. You will be experienced at interacting effectively within and across teams, working independently, and appraising your own continuing professional development. 

 
Bachelor of Communication (Media and Communication Industries)
Digital communication platforms, streaming media, and online content consumption are reconfiguring how we communicate and access information. Governments, corporations, and entertainment industries, like TV, games, and social media, must fundamentally rethink how to capture attention in an increasingly fragmented landscape. 

This major prepares you to lead industries, organisations, and teams through the complexities of digital disruption and social change. You will learn how to navigate the economic, cultural, technological, and regulatory aspects of digital media, develop specialised skills in social media management and data analytics, and master new strategies for audience engagement.