MSc in Marketing
The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts.
By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.
The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.
Key Programme Highlights:
Strong focus on digital and omni-channel marketing
New emphasis on data analytics for informed decision-making
Proven track record of graduates successfully entering marketing positions
Intimate class sizes to foster a learner-centred environment
Practical real-life projects aligned with industry leaders
This programme includes an essential industry work placement, enhancing students' strategic marketing intuition and creative prowess. This experience enhances their professional expertise and personal growth.
Intakes
- Jan
- Sep
Application Processing Time in Days: 5
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
The Academic and English Language Proficiency entry requirements for the MSc in Business Management programme are as follows:
Academic:
Hold at minimum a 2.2 honours degree (level 8) in a non-business discipline, or an equivalent qualification, such as a professional certification, from a recognised educational institution in Ireland or abroad.
And English Language Proficiency:
With one of the following:
IELTS (Academic)
6.0, no component less than 5.5
DuoLingo
Min score 105, min 100 in each section (under review)
Pearson PTE Academic:
Min score of 50 (preferably closer to 55)
TOEFL IBT:
Min score of 80
Cambridge English Qualifications
A minimum score of 180-190 (FCE Grade B)
- Course Code: ATUDMSCMK
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
12000 EUR
Annual Cost of Living: 10500 EUR
Application Fee: N/A