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BBA MARKETING (MKT)

If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you. You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.

Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different Marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour, who bring profound insights into the practicality and complexity of the Marketing subject.
This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.
Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.
Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.

Intakes

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Supports for Students, Graduates & Employers
Students / Graduates:
Do you need help with subject choice, postgraduate study, career ideas, job search, CVs, interviews or other careers questions?
Ask questions, book career guidance appointments, search for jobs, find careers information.
Go to our Careers Connect portal to book career guidance appointments, ask questions, find Careers and UpSkill Information and take the next step - or maybe the first step in your career journey.

We'll help you to take the next step.
If you’ve no idea what to do next, we’ll help you to learn more about yourself and show you where to begin.
If you’ve already got some ideas but feel overwhelmed by choice, we’ll help you to narrow your options and gain some experience.
And if you’ve got a clear idea about your future plans, we’ll help you to apply for roles, stand out from the competition, and double check your plan.
Whatever stage you’re at, our online resources and expert team of Careers Advisers are here to help.

Maynooth University's Careers and Employability Service helps you take the next step.
If you have no idea what to do now, we'll help you learn more about yourself and show you how to get started.
If you have a certain idea but the range of options is overwhelming for you, we will help you narrow down your options and experience for yourself.
If you have a very clear idea about your future plans, we will help you to apply for roles, to stand out from the crowd and to double-check your plan.
Whatever your situation, our online facilities and expert team of Professional Guides are here to help.

Admission Requirement / Eligibility Criteria

Higher Secondary School Certificate Grade 12 with a minimum overall result of 75% including an English result of 70% issued by the Central Board of Secondary Education (CBSE) or Indian Cert of Secondary Education (ICSE)
Any equivalent Grade 12 All India Secondary School Certificate.
All other Boards require an English result of 75%
Meet mandatory subject requirements and
Applicants must be over 18 years of age when beginning the degree program

Undergraduate programmes: 6.0 IELTS or equivalent overall score for Science and Engineering programmes 6.5 IELTS or equivalent overall score for all other undergraduate programmes. In programmes where there is currently an IELTS requirement of 6.0, we will require a score of 100 on Duolingo. Where there is an IELTS requirement of 6.5, we will require a score of 110 on Duolingo. Where there is an IELTS requirement of 7.0, we will require a score of 120 on Duolingo.

Maynooth University