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Victoria University

Melbourne , Victoria ,Australia

Master of Marketing

Become a leader in marketing with expertise and practical skills tailored to the changing dynamic and digital marketplace, with the Master of Marketing.
In this course business graduates take their marketing knowledge to the next level. You’ll become an expert in developing and executing successful marketing strategies.

The techniques you learn can be applied to business and not-for-profit organisations and include advanced skills in:

  • marketing planning
  • marketing analytics
  • marketing communication
  • consumer behaviour
  • international marketing management.

Our marketing discipline is actively involved in applied research areas. We work with industry partners to solve real-world problems dealing with areas such as:

branding
business-to-business marketing
e-marketing
marketing communications
not-for-profit marketing
social media.
You’ll graduate ready for your marketing career, armed with the insights to connect brands with consumers in effective ways.

Campus Information

City Flinders

City Flinders Campus is a modern building in the centre of Melbourne’s busy central business district (CBD) You could be studying courses as diverse as osteopathy and business at this campus. It is opposite Melbourne’s grand Flinders Street Station, the Yarra River and the Southbank precinct. The campus is a perfect location for transport, shopping, food and cafes, or to hold a special event at our our Convention Centre.

Intakes

  • Feb
  • July
  • Nov

Application Processing Time in Days: 20

Application Process

More Information Required
10 Days
Possible Interview Call
10 Days
Provisional/Unconditional Offer
20 Days
Visa Process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

The skills you develop in this course will equip you for senior roles in marketing and management. You could find a niche in a range of industries, from retail to not-for-profit organisations.

Organisations across Australia employ hundreds of thousands of people in advertising, sales and retail alone.

Relevant roles include:

  • advertising specialist
  • market research analyst
  • marketing specialist
  • retail manager.

PSW Opportunity

  • 2 years

Admission Requirement / Eligibility Criteria

  • Completion of an Australian Bachelor degree (or equivalent) in a similar discipline.
    OR
  • Completion of an Australian Graduate Certificate (or equivalent) in a similar discipline.