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National University of Singapore

Singapore , Singapore ,Singapore

MSc in Marketing Analytics

Our Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.

Intakes

  • Jan
  • Aug

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Executive Positions (R&G)
Teaching Positions (R&G)
Research Positions (R&G)
Academic and Research Positions
Executive & Administrative Positions
Associate Management Programme

PSW Opportunity

International students are allowed to work not more than 16 hours per week.

Admission Requirement / Eligibility Criteria

Applicants in the process of earning a degree and are about to graduate are welcome to apply.

For the single degree NUS MSc in Marketing Analytics and Insights programme:
A good undergraduate degree in any discipline.

For the double degree NUS MSc in Marketing Analytics and Insights + CEMS MIM programme:
A good undergraduate degree in business or a business-related discipline.

English Language Requirement
Good TOEFL or IELTS scores if English is not the mother tongue or medium of prior undergraduate instruction.

The TOEFL score must be at least 100 for the internet-based test.

For IELTS, the overall band score must be at least 7.0.

Although GMAT/GRE is not mandatory, a good GMAT/GRE score will strengthen your application. Candidates with good GMAT/GRE scores will be considered favourably for study awards, and also stand a higher chance in getting their preferred placement in CEMS host schools for the double degree programme. Our GMAT institution code for this programme is DRT-MK-96 (MSc in Marketing Analytics and Insights). Our GRE institution code for this programme is 4642 – NUS Business School MSc Programmes. More information on GMAT/GRE

We do not require you to have work experience for admission into the programme. Applicants with some post-graduation work experience are also welcome to apply, though you may also wish to consider applying to our NUS MBA programme instead.

  • Course Type: Full Time
  • Course Level: Masters/PG Degree
  • Duration: 01 Year  
  • Total Tuition Fee: 50000 SGD
    Annual Cost of Living: 10400 SGD
    Application Fee: 100 SGD