• Toll free: 1800 258 5772

Waterford Institute of Technology

Waterford , Munster ,Ireland

Bachelor of Arts (Honours) Marketing & Digital Media

What are marketing and digital media?
Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organization to its customers and the wider public. Marketing’s interaction with a business’ customers and public has shifted into the digital media space where businesses communicate directly to customers using, for example, mobile phones, websites, social media, email. Marketing and digital eting analytics into new knowledge for the business to help it further meet customers’ needs.

What is the BA (Hons) in Marketing & Digital Media?
The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.

Campus Information

Cork Road

Intakes

  • July

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

WIT’s award-winning Careers Development Centre is the main point of contact for:

  • Students and graduates, helping you explore your options, develop your employability skills and make successful job applications
  • Academic Staff, supporting you to equip your students with the skills they need to enhance their employability and succeed in their future careers
  • Employers interested in securing the recruitment of well educated, career orientated, informed graduates

The Careers Development Centre supports the Institute in providing opportunities for students and graduates to develop the skills and attributes required to manage their careers throughout their working lives.

PSW Opportunity

2 Years

Admission Requirement / Eligibility Criteria

  • You should be at least 17 years of age in January of the year of entry.
  • You must have a Secondary/High School Diploma, with good grades in English and Mathematics and at least 4 other subjects, on average + 60%.
  • Some courses have special entry requirements, which you should check under the course details.

For More Information Please Connect Our PSA Counselor