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Deakin University

Burwood, Melbourne , Victoria ,Australia

Master of Marketing

The Master of Marketing is for those looking to invest in a specialist, professional course that builds on their current experience and skillsets. If you want to climb the next rung of your career, this course will give you an excellent grounding in crucial areas that affect the performance of modern markets.

Diversify your knowledge and skills by studying cutting-edge concepts and frameworks that underpin modern marketing. You will learn to appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy, and communication skills, this expertise will help you succeed in the upper echelons of business. You can elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject to unit entry requirements). These units will help to broaden your knowledge of business and management. We suggest units in leadership, process management, or financial interpretation.

More importantly, you can undertake specialist streams and choose between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or Research. These are areas currently driving change in markets and industry. These specializations will give you a deeper understanding-of and abilities-in in these specialist marketing areas. The Research stream can serve as a pathway to a Ph.D.

Campus Information

Burwood

The Melbourne Burwood Campus is Deakin’s largest. A short trip from Melbourne’s central business district, Burwood offers the perfect balance between city lifestyle and suburban comfort. On campus you will find impressive buildings and world-class facilities, a wide range of learning and social spaces, and a relaxed atmosphere. If you enjoy getting outdoors between classes, the Melbourne Burwood Campus also sits alongside parkland, which is great for walking, jogging and cycling.

Intakes

  • March
  • July
  • Nov

Application Processing Time in Days: 5

Application Process

Application Outcome
7 Days
Visa Application outcome
35 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Graduates who are employed in management roles can expect to find the move to more senior managerial positions; these senior posts will require you to have a market savvy, market management, and entrepreneurial capabilities. Examples of these jobs in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing helps you launch your career into senior management. I urge you to use your time in the course to increase the quality of your academic and industry networks, this will build your visibility and value as a business leader.

PSW Opportunity

  • Melbourne Campus - 2 years of Post Study Work Permit

Admission Requirement / Eligibility Criteria

1-year full time (2 years part-time) – 8 credit points

Admission is based on:

  • Bachelor honors (AQF8) degree in a related discipline, or
  • Bachelor degree in a related discipline, plus two years of relevant work experience, or
  • Graduate certificate or graduate diploma in a related discipline, or
  • Evidence of academic capability judged to be equivalent.

1.5 years full time (3 years part-time) – 12 credit points

Admission is based on:

  • Bachelor degree in a related discipline, or
  • Bachelor degree in any discipline, plus two years of relevant work experience, or
  • Evidence of academic capability judged to be equivalent.

2 years full time (4 years part-time) – 16 credit points

Admission is based on:

  • Bachelor degree or other qualification at a higher AQF level in any discipline, or
  • Successful completion of the Masters Qualifying Program (MQP),
  • Evidence of academic capability judged to be equivalent.

Mandatory student checks

Units that contain work-integrated learning, a community placement, or interaction with the community may require a police check, working with children check, or another check. These requirements will be detailed in unit guides upon enrolment.

Supporting documents

When you apply to Deakin, it’s important to attach all requested supporting documentation, otherwise, your application could be delayed or disallowed.

Remember, most documents need to be certified before you upload them, so give yourself plenty of time to get organized.

Examples of certified copies you’ll need to include:

  • award certificates
  • academic transcripts
  • formal identity papers (e.g. your passport).

Documents in languages other than English will need to be translated. If you’re applying for a scholarship, please also check the specific supporting documents for that application.