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University of Massachusetts Lowell

Lowell , Massachusetts ,United States

Bachelor of Science in Business Administration - Marketing

Marketing is one of the twenty fastest-growing career areas. Why? The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services.

The Bachelor of Science in Business Administration with a Marketing Concentration will give you:

  • Exposure to all aspects of the field, including identifying customer needs, and developing products, services, and programs that will satisfy them
  • The tools and techniques that can make the difference between success and failure for a business, public agency, or nonprofit organization

Coursework is supplemented with an internship program, independent study projects, and the activities of the Marketing Society.

A degree in marketing equips graduates for a range of professions, from marketing research to public relations to product management.

Campus Information

Lowell

UMass Lowell is located in historic mill city of Lowell, Mass., 45-minutes north of Boston, at the intersections of Routes 495, 93 and 3. The birthplace of Jack Kerouac and the Industrial Revolution, Lowell's history echoes all around you. Former mill buildings and cobblestone streets now add charm to a bustling downtown, steps away from the UMass Lowell campus, which boasts a thriving arts scene, a population rich in cultural diversity, and a flair for festivals.

Intakes

  • Jan
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  • Aug
  • Nov
  • Dec

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

PSW Opportunity

3 Years of PSW

Admission Requirement / Eligibility Criteria

  • You are considered a freshman if you have not taken any post-secondary/college coursework. Your application should include your high school or secondary school records, including results from culminating or leaving examinations. Scores from the Scholastic Aptitude Test (SAT) of the College Entrance Examination Board (CEEB) or the American College Test (ACT) will be required, along with an essay and a letter of recommendation. The CEEB code number for UMass Lowell is 3911. There is also a no-test option for available to freshmen applicants.
  • International freshman applicants may use the no-test option and waive the SAT or ACT and TOEFL or IELTS exams if your secondary institution provides written verification that the means of instruction is in English, you are enrolled in an IB curriculum, attend an American School or are enrolled in a curriculum that leads to Cambridge International Examinations: IGCSE/O-Level and GCE/A level exam. Please note that additional essays are required of freshman applicants who choose the no-test option.