Advertising and Marketing BA Hons
Do you want to study business in a way that harnesses your creativity? Every organization needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organizations like a children’s charity. The global spend on advertising is worth billions of pounds on an annual basis and we all see thousands of adverts every day. The growth of artificial intelligence, social media and vlogger influencers make this an exciting time to work in advertising and marketing.
Compared to our BSc Marketing degree, this degree enables you to focus more on how marketers communicate what they have to offer to consumers, whilst still offering a comprehensive marketing education with a large degree of choice in the modules that you study. These modules cover current communication theories and methods, alongside other critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their specific field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by industry employers.
We welcome guest speakers from some of the UK’s top advertising, marketing, and design agencies as well as leaders from brand owning organizations. In your final year, you will work on a real-life advertising project for advertising, design or media agency, and in the past, these have included Saatchi & Saatchi, BT, and HoWoCo amongst others. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
Application Processing Time in Days: 20
Minimum English Language Requirements
|English Level Description||IELTS (1.0 -9.0)||TOEFL IBT (0-120)||TOEFL CBT (0-300)||PTE (10-90)|
|Extremely Limited||< 4||< 31||< 93||< 30|
Job Opportunity Potential
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International students bring a wealth of experience to the University and can offer a valuable insight into global careers. Support for international students is available from Lancaster University Careers Service.
PSW is 2 years
Admission Requirement / Eligibility Criteria
Indian Certificate of Secondary Education (Standard XII)
Pass with 75% to 87% average from the best 4 subjects, excluding Hindi and PE.
- Course Code: N501
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
Total Tuition Fee:
Annual Cost of Living: 9207 GBP
Application Fee: N/A
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