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Trinity College Dublin

Dublin , State ,Ireland

Digital Marketing Strategy (M.Sc)

Course Description
Students will be introduced to the overall digital marketing ecosystem focusing on the skills needed to effectively plan, design and implement strategies that add value to organisations. Our MSc in Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, Facebook Insights, Hubspot tools and will be encouraged to undertake additional professional certification with those companies.

The programme has a strong industry focus and partnership approach with digital and marketing companies in Dublin. Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

The course comprises of a variety of core taught modules and elective taught modules. The course is assessed via a combination of assigned coursework, written examination, and a dissertation.

Intakes

  • Sep

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

If you are an international student studying at Trinity, you might be considering internship and graduate work in Ireland, in your home country, or elsewhere. This section provides information for Non EU students on working in Ireland during and after your studies. For information and resources to support an international job search, see our Devex resource which includes international job search advice and information.

Employers value candidates who have more to offer than a good degree with high grades. They look for students who are well rounded and who have experience outside the classroom. Search for and take advantage of opportunities to gain experience, develop your skill set, and gain a clearer picture of what you like and don't like in terms of career options.

For example, you can get involved in some of the many student clubs and societies in college, volunteer or get a part time job. Remember that voluntary work is as valuable as paid work on your CV or resume - it's a great way to demonstrate your skills to future employers. Have a look at the TCD Civic Engagement website and check out volunteering opportunities in Ireland and abroad.

PSW Opportunity

2 Years

Admission Requirement / Eligibility Criteria

Postgraduate work in Trinity College Dublin is academically challenging and rewarding. As a result the University has high academic entry requirements.

Applicants will need to hold at least a 2.1 honors degree (60%) from an Irish university, or an equivalent result from a university in another country. If you have any queries in relation to your eligibility for programmes.

For More Information Please Connect Our PSA Counselor